Let's Drive Action - Advancing Gender Parity

ByLaura Ziegler

March is Women’s History Month—a time to recognize the incredible achievements of women throughout history and today. But this month is more than just a celebration—it’s a call to action.

While progress has been made toward gender equality, it’s not happening fast enough. Women still face systemic barriers in the workplace, pay gaps persist, and leadership roles remain disproportionately occupied by men. At the current pace, gender parity in leadership could take decades—if not longer. That’s why we need to take action now.

Why Urgency Matters

Recent reports from McKinsey & Company and the World Economic Forum highlight an unsettling truth: while companies continue to express commitments to diversity, equity, and inclusion, actual progress has been slow. Women, especially those in leadership, are still leaving the workforce at higher rates than men. Despite increasing representation in STEM fields and executive roles, barriers remain.

How Companies Can Drive Change—Now

As a women-owned company, we believe that meaningful progress requires more than good intentions—it demands bold action. Here’s how businesses can step up:

  • Fix the Leadership Pipeline, Not Just the Entry-Level – While companies have improved gender diversity in junior roles, women are still underrepresented in executive leadership. Businesses must create structured, fast-track career development programs to move more women into senior positions. This includes mentorship, sponsorship, and leadership training—starting today, not years down the road.
  • Close the Pay Gap—With Transparency – Women continue to earn less than their male counterparts for the same roles. The time for passive commitments is over. Public salary audits, transparent pay scales, and accountability measures must become standard practices.
  • Make Flexible Work the Norm, Not a Perk – Burnout is still a leading reason women leave the workforce. Studies show that when women have control over their work arrangements, they stay and thrive. Companies must move beyond traditional hybrid models and offer genuine flexibility without career penalties.
  • Fund Women-Led Innovation – Female entrepreneurs receive only a fraction of venture capital funding compared to their male counterparts. If we’re serious about taking action, investors, businesses, and government programs must increase funding for women-led startups and initiatives.

Your Role in Advancing Gender Equity

Progress doesn’t happen in silence. It happens when we challenge outdated systems, advocate for change, and take decisive action—every single day. So today, I ask: What action will you take?

Will you speak up for equal pay? Will you mentor a woman in your organization? Will you push your company to implement real policies that support women’s growth? Let’s stop waiting for change and start making it happen.

Let’s drive action—together.

Laura-Ziegler
By Laura Ziegler

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